04 November

Pop-up Photo Event Streets of the World

Parking garage Kempering, Amsterdam Zuidoost
Kempering 100, 1104KE, Amsterdam
(the location is next to the metro stop Kraaiennest)

Opening times
3 November Opening from 17.00 hours to 20.00 hours
4 – 7 November from 10.00 hours to 20.00 hours
5 November Museumnacht (Museum night) from 20.00 hours to 02.00 hours

The Dutch photographer Jeroen Swolfs has almost reached his goal: To capture today’s daily life in each country of the world. Streets of the World is the result of this ambitious trip which Swolfs started in 2009. When he came up with the idea that he wanted to capture daily life in all capitals of the world, it was clear to him how he wanted to achieve this. One picture per capital, taking of the daily street life and technically each picture would be taken in the exact same way.

From Thursday 3 November up to Monday 7 November, parking garage Kempering will be the temporary decor for the Pop-up Photo Event of Streets of the Word. You can walk as an audience through the parking garage where there are almost 200 street pictures hung up that will take you on a world trip. While you walk you will visit all countries: from Armenia to Afghanistan, from the Maldives to Mali and from Togo to Tuvalu. You don’t like to walk? Why not take a bicycle taxi? Along the way food is available from the world kitchen. The guides and attendants come from Amsterdam Zuidoost and will translate their story of the pictures, with which they, in their own way, have a connection with.

Jeroen Swolfs about his project
Because of the consistent way of taking pictures from picture number 1, Chisinau, Moldova in 2006 till the most recent picture, number 192 Syria in 2016, a very strong cohesion did arise in the images. Accessible compositions with a lot of information, always in colour and with the horizon at the exact same height in all images. Because of this selection I have given the series a nice technical cohesion. This cohesion in the images is typical for the message of the project Streets of the World which concerns a search for the connection and the similarities between people all over the world. The reason that I now want to show my project in Amsterdam Zuidoost is very simple: there are about 140 different nationalities living in this part of the city and that means that you have almost got the whole world together.

Positive image
By showing all countries next to each other, he display,s with his exhibition Streets of the World in parking garage Kempering, a more positive image of the world than the image one knows from the media: “All places I visited, are special to me, each in their own way; some because they made me happy and other because they shocked me. But regardless which country I visited, each time I was surprised by the many similar ways that shape life, wherever in the world. Despite differences in habits, colours, religions and diversity of environment, I always saw the same beautiful things and values that connect people together: resilience and solidarity, friendship and love, desires and needs. As my trip went on, the central message of Streets of the World’ appeared to be: show how similar we are, not how different.”

About Jeroen Swolfs
After his study at the Academy for Photography in Amsterdam Jeroen Swolfs (10 August 1974) became a freelancer. He travelled to all corners of the world and he focused on political and social matters. This resulted, among others, in a series on Serbia refugees and various series on Roma minorities in East Europe. Among others, Swolfs did assignments for the Volkskrant, Volkskrant Magazine, the Rijksmuseum, the Rabobank and Amsterdam Weekly. Since 2009 he has been travelling the world for his project Streets of the World.

For more information, image material or interview requests:
Streets of the World - Leonie Kruisinga
M: press@streetsoftheworld.com | T:0031-6-41259573

For more information on the exhibition:
Streets of the World – Kik Eveleens
M: kik@streetsoftheworld.com| T: 0031-6-14185142


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